The story of Carpe Diem Beds, makers of premium Scandinavian designer beds, starts with a remote island in Sweden’s beguiling west coast archipelago, a young chiropractor and a search for the most refreshing, blissful sleep possible.

Through his knowledge of physiology and anatomy, the chiropractor understood how important a good night’s sleep was for both mental wellbeing and physical health. Yet despite a willingness to invest in the best, his perfect bed proved elusive. It was only during a day spent exploring the small island of Stora Kornö, a natural retreat of rocky hills, sea and sky, that he lay back to rest in a bed of wild heather and had his Eureka moment. The soft purple heather moulded to his body, supporting him effortlessly and in that perfect moment, he found the inspiration for the bed he would never want to leave.

This is not merely an enchanted fairy tale. That young chiropractor was a man called Börje Thuleskär and in 1995 he founded Carpe Diem Beds with the express intention of providing the ultimate “wild heather experience” at home. His vision and painstaking research led to a collection of beds that are highly prized for both their uncompromising quality and superb design.

Twenty five years on, these exclusive beds are found around the world, in private homes and exclusive hotels from Stockholm to the Cote d’Azur and the Indian Ocean. Carpe Diem Beds first bed, named Kornö in homage to the island that inspired it, is now part of a thoughtfully edited range with four continental models and two adjustable ones. As Börje himself insisted, beds should soothe the soul as well as the body and by offering a wide array of sizes, accessories and exquisite design options – choices of legs, headboard styles and 36 exclusive fabrics from Designers Guild and Romo Group in a selection of colourways inspired by nature– it’s an effortless pleasure for customers to style their own bespoke design, matching their bed to their lifestyle.

A bed from Carpe Diem Beds is sophisticated, luxurious and design-focused but what makes it truly best in class is the comfort and support it provides. Innovation and passionate craftsmanship have always been at the core of the company and today, staying true to the philosophy of excellence and principles of research laid out by Börje, Carpe Diem Beds own five unique patents.

These include the contour pocket system and Visco elastic lower layer, developed in collaboration with the Spinal Unit at Gothenburg University Hospital and massage therapists to reduce pressure and aid blood circulation. Taken together, the advanced technology makes a bed that is responsive and stable, following the contours of your body and always protecting your back.

Throughout, only the finest quality components are used: slow-growth Nordic pine, organic cottons and 100% natural Talalay latex to ensure the beds’ ultimate breathability. All beds and mattresses are handmade in Sweden, overseen from conception to completion by one skilled craftsperson who then signs the bedframe as a personal seal of quality.

Carpe Diem Beds are leaders in the luxury market in Scandinavia, a byword for quality and supreme luxury with a cult following among those seeking the ultimate sleeping experience. With the launch of a new showroom at 15 Wigmore Street in the heart of Marylebone this September, their heritage and modern technology is unveiled in the UK for the first time, an opportunity for Londoners to experience these legendary beds.

Börje Thuleskär understood the importance sleep plays in mental and physical wellbeing, and comfort and wellness remain at the heart of Carpe Diem Beds. Their modern methods and timeless designs produce a bed that you’ll never want to leave.

The quality of your sleep determines every aspect of the following busy day. Discover the comfort of sleeping on a bed inspired by nature. Discover the ultimate luxury, the freedom to stay in bed. Discover Carpe Diem Beds.